In her role as Director of Marketing, Toni Shope collaborates with a team of creative designers, photographers, and writers to oversee the marketing strategy at McGill and manage the firm’s brand and proposal process, and coordinate sponsorships and events. She brings over 20 years of experience working with local governments, professional organizations, and private sector companies across North America on strategic planning and innovative practices. Since joining McGill in 2017, the marketing team has completed a rebranding initiative, restructured the proposal process, and implemented a CRM system.