Tyler gillum, head coach of the savannah bananas, presenting at smps serc 2024

McGill Celebrates Its Marketing Team

Mcgill marketing team members with tyler gillum
McGill marketing team members with Head Coach of the Savannah Bananas, Tyler Gillum

National Marketing Operations Appreciation Day

Each year, April 11th is designated as National Marketing Operations Appreciation Day. McGill values our marketing team and recognizes the importance of marketing to keep the wheels of business turning and ensure marketing-related activities — which range from proposal development, social media, graphic design, business development, article writing, presentations, conference preparation, sponsorships, and more — are executed smoothly and efficiently.

Start Your Engine! McGill Attends SMPS SERC

At the end of March, two of McGill’s marketing team members attended the Society for Marketing Professional Services (SMPS) Southeastern Regional Conference (SERC) in Greenville, South Carolina. SMPS’ mission is to engage, inspire, and empower professionals in the architecture / engineering / construction (AEC) industry through leadership and lifelong learning. The 2024 SERC aimed to “push boundaries, enhance efficiency, and achieve excellence in all aspects of the professional services industry.” Below are some topics of interest from the conference, courtesy of our marketing staff.

Key Takeaways from SERC

  • Artificial intelligence (AI) will only continue to grow
    • If you don’t use it, you’re going to get left behind
    • AI will be utilized more often in your everyday work
    • Figure out your approach to using AI now – don’t wait
  • People crave authentic connection
    • Regular engagement is necessary for healthy relationships
    • People want connection, not just content
    • Ensure, especially in a world with AI, that you are providing opportunities for human interaction – whether that is in person or digitally
  • Internal interactions foster practical results
    • Encourage ideation sessions for employees
    • Promote cross-functional collaboration
    • Educate employees to become brand ambassadors
  • Culture affects your work
    • A strong workplace culture creates a positive impact
    • Culture should support your strategies
    • Kindness is an undervalued driver for success

Professional Development

McGill takes professional development seriously. We provide our employees with opportunities to advance in their careers. The SMPS SERC was an opportunity rich with the latest trends and information about marketing in the AEC industry that team members were able to bring back and share. Read more about how McGill supports professional growth and careers at the firm.

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